‌Aartivijay Gupta has become an integral part of the Indian fashion industry. She finished her studies at NIFT (National Institute of Fashion Technology), Mumbai in 2004 and became one of the finalists for CIAE, International Fashion Awards. She has created a distinctive nook for her in the industry. Her passion for paintings labelled the onset of her journey with fashion. She is known for integrating artwork with fashion and that makes her one of the most versatile designers among the fashion fraternity. Her label has made a sensuous and unique approach by reflecting the essence of artwork on the outfits. Her career took off when her designs were selected for Kolkata Fashion Week, 2009, her designs won appreciation from the iconic Ritu Kumar. In 2009, her collections were featured in Dubai Fashion Week and Bridal Asia Week Dubai. In 2010 she showed her autumn-winter collection in Dubai Fashion Week. Since then, she has proceeded to showcase her designs globally and expanse her brand greatly.

‌The contemporary, classic and neo-classic outfits by the designer carved her a place in the fashion domain. Her memorable collections of outfits were also showcased at Lakme Fashion Week runway, Lotus Make- up India Fashion Week autumn/winter, and so on.